Ever since the internet of things era begins, companies can get more data out from us. Now, it is becoming a norm that our data is constantly being collected. Our location, our contacts, our preference, and so on.
For example, Windows 10 which collects your computer usage and user preference automatically. Nest who you thought is just a learning thermostat is also collecting your data and sell it to third-party.Now even Spotify is going to collect your location, contacts, etc and they claim is a norm.
Our data is no longer ours. Our privacy is no longer ours.
It is understandable that with more data we have on a others, we can fine tune the products for them based on preference and their liking. This way, they feel good as the product is matching their preferred experience. It also becomes a customized experience.
However, slowly, we are digitizing ourselves. We are becoming data and numbers. It is like cloning ourselves in the digital world.
Is it really necessary for our data to be collected in this way?
There are research that suggest privacy is about control. We are happy to share some information to someone else if we see fit. But software companies should not force customers to lose that control when they install the software. They should at least let them select right at the beginning what will be collected and let users select which one they are happy to let go.
In addition, who is gaining the benefit?
People who sign up for it may get benefits of a customised experience and improve their satisfaction. But once we share our data, it is really hard for us to know what is being done to our data and if they have been shared to other parties.
For companies, data is money. They can cash in the data they collected and sell it to third party and earn more money from it. For example, Nest sells their data to energy companies, good collects your data and allows third party to have target advertisement toward you. It feels like end users is at the end of the stick, our data got cashed out by companies and we just got more advertisement to ask us to buy more things while they are cashing in through our data?
Sometimes, it makes you wonder, why would we even need to pay for these products and have our personal information given away?
We are just cows in the new digital age. Just like cows, our data is being milk away by companies for their profit.
Are we really okay with this?
One after one, companies are applying the same principle, claiming that it is becoming a norm to share your data. So they started to incorporate data collection as a standard in their technology.
I don’t really believe that everyone is okay with this, it is just that it is hard to migrate to a different platform easily. Once we are locked into a certain ecosystem, it is hard to escape. Since other companies are starting to do the same thing, there is no guarantee they won’t take our data either. We are running out of choice, getting coerced and forced to get used to this new culture.
Are the companies truly to blame?
When people are using Spotify, or other free apps, there are this freemium model where one can choose to use the app for free in return of receiving advertisements. Many people are happy with that. They don’t want to pay to use such service so they happy to trade their data in order to use the service. Although now companies are becoming more active in exploiting the that can be obtained from the user, it is hard to tell if people are still happy to give in.
Data breach
The future of our security is no longer just physical security. Now our information is also being stored into digital space. If we want to protect ourselves, we have to protect in both physical and digital world. Leaving our data in the hands of others can mean that our data security is no longer in our control. For instance, recent news in Ashley Madison hack released gigabytes of client information online, for anyone to check. In 2013, Target was a target for hackers and 40 million credit card information was compromised. The more we share our data, the more likely we will lose our data even when the companies promised to protect them.
So is is all bad to allow companies to take our data?
Not necessary. Protecting data is a very resource-draining activity. It is like you need to hire a security guard constantly watching your house, but in digital world. The security needs constant security patch and upgrade to safeguard against malware, bloatware, and hackers. There is also no one standard to say a software or connected hardware has sufficient security protection layer in place. So you can’t expect an ISO certificate on software to say it is safe, at least not anytime soon. So it may be a better solution to let a trusted company to manage your data. Because then you can ensure that data is safely protected.
However, the bigger the company is, or the more data the company contains, it is also a higher value target. Because the return of investment from breaching into that company security is huge and lucrative.
I am going to end this blog by saying that there remain a lot of uncertainties, people may slowly getting to realise that their data being milk unfairly, or companies become more people friendly and stop coercing people to share their data. The road in the next decade is going to be very rocky with rapid technology advancement and generating a new physical-digital hybrid world.